Roomtag’s space management software had a robust feature set with poor usability and a spreadsheet interface. I took stock of the powerful features, talked with power users and prospective users, and re-organized the application around a simplified set of actions customers needed most.
I found customers either had space planning, or asset tracking tasks, but they did not do both those tasks at the same time. I worked with Roomtag to move their asset tracking functionality into a separate service.
By focusing on jobs customers try to complete, I re-organized one large application into two effective tools, with innovative features for exploring how companies use their space.
Asure Software acquired Roomtag in 2014 for $1.7 million. The application I designed lives on as Asure Smartmove.